Danone North America which has many diary consumer brands including Silk, Oikos and Activia yogurt contacted us in February with a very unique request. Create a custom Putt Putt Hole that looks like a small intestine for one of their regional trade shows. While we have created several unique custom putt putt experiences this was a new one for us.

After several meetings and some initial design ideas that were only discussed, we started the process of creating a small intestine putt putt hole. And besides creating the hole we a very specific space in depth and width to create this hole. Adding to that challenge was that the hole had to be branded in a certain way and that the budget did not permit our staff to be there on site for installation at the Grand Hyatt in San Antonio, Texas. Another words create a very custom putt putt hole and send it to Danone to install without having any experience on our putt putt product line. That challenge became our opportunity to showcase just one of the reasons why we created the putt putt experience due to its versatility, its lower weight which minimizes shipping fees and ease of installation and removal.

After several iterations of different designs and changes to the space being permitted for the custom putt putt course a Statement of Work was created based on the following: A space that was 12 feet deep and 15 feet wide but that space had to allow for other items in the booth area. The course would have branding on the rails between the Activia logo and the Activia name spelled out and there would be three turf logos with one of the logos spanning over three putt putt panels.

This custom one small intestine hole was comprised of 17 panels, 32 rails and one cup for the hole which was placed not at the end of the design but two panels prior to the end of the hole. A very detailed instruction document was created on the installation of the panels to create the hole along with detailed images and a labelling system for each panel and individual rail so the Danone team would be able to install the hole themselves.