9 custom designed mini golf holes were installed next to the Boston Harbor for a June event for Mt. Gay Rum. Being to the Boston Harbor along with Mt. Gay Rum which is celebrated for its outdoor vibe, this mini golf experience was designed with a nautical them in mind.

Among the obstacles and props for this experience were a working Lighthouse, a buoy and authentic lobster traps. One of the greens had two traps surrounding the cup that was filled with sand and real bottles of Mt. Gay Rum were placed in the sand so the Mt. Gay Brand was prominently on display. Other branding included flags, turf logos strategically placed throughout the course on the fairways as well as on certain red obstacles.

The brand activation was quite a success as immediately after this activation, we were contacted to do upcoming event in New York City.